Elevating The Align Team’s Brand with Video Production

The Challenge:

Brett, the driving force behind Align, faced a marketing bottleneck, realizing that achieving their ambitious 2024 content goals required more than their in-house team. To enhance brand visibility, CineGraph Studios was brought on board, leveraging video production expertise for a robust online presence.

The Solution:

Recognizing the SEO potential of video content, Brett prioritized both short and long-form content creation. Launching a video podcast for in-depth discussions, snippets were strategically extracted to craft engaging short-form videos. Additionally, informative talking head pieces tailored for Instagram embraced video SEO strategies.

The Results:

After nearly 3 months of collaboration, the content was released in late December, yielding impressive results within the first 28 days. The content generated almost 15k views and attracted numerous new YouTube followers. Instagram reels garnered several thousand views, significantly enhancing visibility across platforms.

Consistent Content Across Platforms: Maximizing SEO Impact

Diversifying content across platforms proved pivotal in aligning The Align Team with SEO best practices.

Long-Form Video Podcasts:

The video podcast, a goldmine for real estate insights, became a cornerstone for SEO optimization. Offering comprehensive discussions on real estate trends and market analyses, it positioned The Align Team as authoritative figures, attracting organic traffic.

Short-Form Videos:

Strategically repurposing podcast snippets for short-form content optimized for SEO allowed for broader reach. These bite-sized videos acted as SEO-rich teasers, driving traffic to longer discussions and enhancing overall engagement.

Results:

The commitment to a consistent, SEO-optimized content strategy catapulted The Align Team’s online presence. Garnering almost 15k views and attracting numerous new followers on YouTube underscored the SEO success. Instagram engagement, with reels reaching several thousand views, highlighted the effectiveness of catering to varied content preferences.

In conclusion, The Align Team’s triumph is a testament to the SEO potency of consistent video content across platforms. By strategically integrating SEO-rich keywords into both long and short-form content, they have not only expanded their reach but also secured a prominent position as leaders in the competitive real estate market.