Case Study
Building a social presence for the Anxiety Institute
The Challenge
The Anxiety Institute, with locations in New Jersey and Connecticut, specializes in providing therapy for children with disabilities such as ADHD and autism. However, they lacked high-quality video content to showcase their expertise and connect with parents. Without compelling videos, their social media presence, particularly on YouTube, was underwhelming, making it difficult to reach and engage their target audience effectively.
Short, informative, and impactful – this case study exemplifies the effectiveness of strategic collaboration and highlights the contemporary importance of video production for business growth.
The Results
The Anxiety Institute partnered with CineGraph Studios to create a comprehensive video content strategy. Our team worked closely with their staff to produce several brand videos and talking head videos that highlighted the institute’s facilities, therapeutic approaches, and philosophy.
This suite of videos allowed The Anxiety Institute to significantly improve their social media presence. The content not only elevated their YouTube channel but also provided engaging material for other platforms, helping them build trust and credibility with parents. By leveraging high-quality video, The Anxiety Institute now has the tools to communicate their expertise effectively and expand their reach to families seeking specialized therapy services.
